February 25, 2015 Leave a comment
If there are any movies as beloved in the tech underground as Office Space, there probably aren’t any near as funny.
Mike Judge’s 1999 cult classic brought Bill Lumbergh to the big screen from his animated short series “Milton”. Since the movie left the theaters and made it to VHS, DVD and beyond, it’s been an ever-growing favorite of filmmakers, comedy lovers, and anyone who’s felt their cubicle walls start closing in.
This array of groups apparently included the people over at Atlassian’s HipChat, who hired Brass Ideas (a frequent Lekker client of late) based on their pitch titled ‘Horrible Bosses’. The idea resurrected Lumbergh and put him, with all his old ways and aggressively passive-aggressive lingo, into a new company in 2015 that would predictably be doing much better without him. He continues to be a champion & enforcer of inefficiencies and HipChat is the antidote in this series of 5 spots (and one teaser, only viewable now at the top of Brass Ideas’ case study).
Lekker Media’s founder, Jamie Wright, was hired on as Agency Producer for the project by San Francisco-based Brass Ideas for his comedy and production background. The agency was started in 2014 by Andrew Clarke, a long-time player in SF’s ad game, and the Lumbergh HipChat project marks Lekker Media’s fourth collaboration with Brass.
The spots were directed by JJ Adler, perhaps best known for her work in making The Onion News Network a household name among comedy, news, and comedy-news lovers. The team tasked with the responsibility of scripting this incredibly well-known character were Creative Director Kim Schoen, and writers Craig Baldo and Marco Kaye (with some helpful input from Gary Cole). Production was carried out by Tool of North America, who were great partners to have with us in mastering the timeline & production challenges associated with the tight turnaround. And the Cosmo Street editorial team, headed up by Stéphane Dumonceau, did amazing work with us in getting us great cuts of these six pieces in a week, along with bringing in Apache and Arsenal FX for color and cleanup.
Thanks to all who participated in making these pieces – and I’m going to have to ask you to go ahead and come in on Saturday… M’kay? That’d be greeeaaaaaat.