*Another* study about Millennials?? Actually, this one’s true about all of us.

I pretty much hate broadly generalizing studies about entire generations of people. Like I hate the general descriptions in garden variety horoscopes; as a Capricorn, I am not risk-averse, money-grubbing, or generally unimaginative. Look at other Capricorns – Elvis, Jesus (okay, to some they are possibly one & the same), and Muhammed Ali, to name a few!

Yep – another broad generalization… But it happened!

But Yahoo recently came out with a study  making sweeping claims (and to be fair, presenting interesting statistics) about advertising to Millennials. The study said Millennials strongly respond to, among other things, humor in advertising and branded content. The numbers are compelling (and thanks Yahoo for making a study for me to blog about), but my response to it is who doesn’t like their information to be presented in an entertaining way? Particularly when it’s bad news, or a difficult topic; spoonful of sugar (or delicious cocktail), anyone?

This is the business premise that Lekker Media is based on, and it has been working well for the last nine years. More and more presenters are discovering the benefits of taking a not-so-funny topic, comedically looking at the difficult truths of it in video, and using that to open their talks or illustrate a point. What they are finding is that when uncomfortable facts are entertainingly acknowledged and explored, this is an excellent way to break the tension and get people talking honestly and listening openly, and remembering what it is you had to say.

The most recent example is the series of spots we produced with Brass Ideas for HipChat. The Bill Lumbergh spots have over three million views in their first month and have phenomenal click through for their tightly targeted audience. While this was a public-facing ad, the idea is the same – show that you get your audience’s problem, and lead them to your proposed solution. And it doesn’t hurt that we licensed & hired a beloved/behated(?) character to get the message across…

In the end, Millennial or no, we all like to be entertained, and who doesn’t want that particular bar lifted for content and presentations?

As Lumbergh as ever. HipChat resurrects Office Space’s horrible boss…

Gary Cole as Bill Lumbergh Office Space © Fox

Gary Cole as Bill Lumbergh 2015
Office Space © Fox

If there are any movies as beloved in the tech underground as Office Space, there probably aren’t any near as funny.

Mike Judge’s 1999 cult classic brought Bill Lumbergh to the big screen from his animated short series “Milton”. Since the movie left the theaters and made it to VHS, DVD and beyond, it’s been an ever-growing favorite of filmmakers, comedy lovers, and anyone who’s felt their cubicle walls start closing in.

This array of groups apparently included the people over at Atlassian’s HipChat, who hired Brass Ideas (a frequent Lekker client of late) based on their pitch titled ‘Horrible Bosses’. The idea resurrected Lumbergh and put him, with all his old ways and aggressively passive-aggressive lingo, into a new company in 2015 that would predictably be doing much better without him. He continues to be a champion & enforcer of inefficiencies and HipChat is the antidote in this series of 5 spots (and one teaser, only viewable now at the top of Brass Ideas’ case study).

Lekker Media’s founder, Jamie Wright, was hired on as Agency Producer for the project by San Francisco-based Brass Ideas for his comedy and production background. The agency was started in 2014 by Andrew Clarke, a long-time player in SF’s ad game, and the Lumbergh HipChat project marks Lekker Media’s fourth collaboration with Brass.

The spots were directed by JJ Adler, perhaps best known for her work in making The Onion News Network a household name among comedy, news, and comedy-news  lovers. The team tasked with the responsibility of scripting this incredibly well-known character were Creative Director Kim Schoen, and writers Craig Baldo and Marco Kaye (with some helpful input from Gary Cole). Production was carried out by Tool of North America, who were great partners to have with us in mastering the timeline & production challenges associated with the tight turnaround. And the Cosmo Street editorial team, headed up by Stéphane Dumonceau, did amazing work with us in getting us great cuts of these six pieces in a week, along with bringing in Apache and Arsenal FX for color and cleanup.

Thanks to all who participated in making these pieces – and I’m going to have to ask you to go ahead and come in on Saturday… M’kay? That’d be greeeaaaaaat.

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